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Adobe AD0-E406 Dumps

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Total 68 questions

Adobe Target Business Practitioner Expert Questions and Answers

Question 1

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

Options:

A.

Find a metric that is impacted positively by the change, and make this the primary metric.

B.

Segment the results by new and returning visitors, and compare their usage.

C.

Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.

Question 2

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

Options:

A.

Bounce Rate

B.

Pages Pet Visit

C.

Time Spent Per Visit

Question 3

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

Options:

A.

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B.

To visualize the different combinations and decide which ones to include/exclude in the experiment

C.

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Question 4

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.

What is the correct way to test both Recommendations Criteria?

Options:

A.

Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.

B.

Create a new A/B test activity, and in the Targeting page select the two Criteria.

C.

Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.

Question 5

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

Options:

A.

Network

B.

Visitor Profile

C.

Custom

Question 6

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

Options:

A.

It depends on the metrics

B.

Activity Conversion

C.

Activity Entry

Question 7

What is one characteristic of strong success metrics?

Options:

A.

They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B.

They must be relevant to many use cases across the optimization program.

C.

They must take into account the specific business objectives of each test.

Question 8

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

Options:

A.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

B.

Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

C.

Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

Question 9

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

Options:

A.

Visual Experience Composer

B.

Form-Based Composer

C.

HTML Composer

Question 10

A product owner at a bank manages six different credit cards.

The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.

Which hypothesis matches the request?

Options:

A.

Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.

B.

Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.

C.

Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.

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Total 68 questions