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Adobe AD0-E559 Dumps

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Total 50 questions

Adobe Marketo Engage Business Practitioner Expert Questions and Answers

Question 1

A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.

When unapproving the email the following error message appears.

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How can he find out where the email is still being used?

Options:

A.

In the Audit Trail of the Admin screen

B.

In the Used By tab of the email

C.

In the Used By page of the program

Question 2

An Adobe Marketo Engage user sees a new person created followed immediately by an unsubscribe activity.

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What is a reason for this data value change?

Options:

A.

This email was already part of the Adobe Marketo Engage database in the past as an unsubscribe.

B.

A trigger campaign is running unsubscribing new people automatically until they give their consent.

C.

A system flow action is triggered when an Adobe Marketo Engage user directly edits a record in the database.

Question 3

What are two benefits to using global forms versus local forms? (Choose two.)

Options:

A.

Global forms allow for consistent scoring and reporting and data standardization.

B.

Global forms natively offer custom stylization on different landing pages.

C.

Global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

D.

In smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Question 4

An Adobe Marketo Engage instance has the following folders set up under Marketing Activities:

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In the My Tokens tab of the 02 Marketing Programs folder, several tokens have been set up:

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Why have these tokens been set up in this folder?

Options:

A.

As an easy example to copy to all programs Inside the folder.

B.

So they will be available in all programs inside the folder.

C.

No reason. Tokens only have a function inside a program.

Question 5

A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.

What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

Options:

A.

A Program Member Custom Field

B.

A Visibility Rule

C.

A Program Member Token

Question 6

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

Options:

A.

Put them inside a folder and share that folder with the other desired workspaces.

B.

Clone them to the Design Studio of the other desired workspaces.

C.

Approve them and they will automatically be shared with all other workspaces.

Question 7

A marketer would like lo set a person to Email Invalid if they have three soft bounces within the last 90 days. They would like this to happen automatically and instantaneously after the third soft bounce.

What would the smart list section of their data management smart campaign look like?

A)

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B)

as

C)

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Options:

A.

Option A

B.

Option B

C.

Option C

Question 8

Rishi has identified a particular person that Adobe Marketo Engage consistently and repeatedly excludes from email sends. This issue persists even when the person qualifies for the smart list, even when Rishi marks the email operational, and even when Rishi turns off communication limits.

What are two fields on the persons record that have the power to prevent email sends to this extent? (Choose two.)

Options:

A.

Unsubscribed

B.

Marketing Suspended

C.

Email Address

D.

Email Invalid

Question 9

Garrin is building a smart campaign with the goal of sending an automated alert to sales when a person fills out a form and clicks a link in an email. He wants the automated email to only be sent out if that person is not unsubscribed and is located in the United States or Canada. To solve for this, Garrin built this smart list:

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Given the smart list logic, did Garrin set the campaign up correctly to achieve his desired results?

Options:

A.

Yes. The campaign will fire if a person fills out a form and clicks a link in an email.

B.

No. The campaign will fire If a person fills out a form or clicks a link In an email.

C.

No. Since the smart list has triggers and filters, it will only apply the trigger criteria.

Question 10

An Adobe Marketo Engage administrator is building a revenue model:

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When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

Options:

A.

Add triggers to all stage transitions.

B.

Add at least one SLA stage to the model.

C.

Add all stages to the success path.

Question 11

Bhaskar has implemented a new naming convention that calls for users to include PRODI, PR0D2, PROD3, or MULTI. These are to indicate which product line(s) the program is related to.

What is one new benefit Bhaskar will gain by implementing this new naming convention?

Options:

A.

Bhaskar will be able to create a global product-specific scoring program that triggers off Program Status Changes with a Program Name constraint.

B.

Bhaskar will be able to create product-specific dynamic content.

C.

Bhaskar will be able to create product-specific nurtures.

Question 12

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

Options:

A.

Registration Source Type

B.

Person Source

C.

Acquisition Program

D.

Original Source Type

Question 13

A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.

Which steps always need to be completed in order to accomplish this?

Options:

A.

Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User

B.

Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage

C.

Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Question 14

Review the flow step from a smart campaign:

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Which email will a person receive who has opened Email 1, but not Email 2?

Options:

A.

They will receive no email.

B.

They will receive Email 2.

C.

They will receive Reminder 1.

Question 15

A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

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Their interesting moments however did not show the web page each person had visited. Why not?

Options:

A.

A trigger token cannot successfully be used within a batch smart campaign

B.

A different Smart Campaign must be used for each web page to accomplish this.

C.

It Is not possible to customize what is shown in an Interesting Moment view.

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Total 50 questions