Microsoft MB-220 Dumps

You want to update the marketing settings to enable this scenario:

When a person submits a torn, the marketing system will pair the submission with an existing lead by their email address and the product they are interested in.

Which setting should you update?

You are creating a new outbound promotional journey.

You want to target new contacts who submitted a form on the company's landing page to download a whitepaper.

Which two actions should you perform? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Your company is interested in gaining additional insight into customer journeys.

You have been tasked with analyzing contacts insights.

From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing instance and would like to migrate to a new instance. In order to save time, management has decided to replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.

You have to validate that both instances (source and destination) are on the same version, and then perform the transfer.

Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in the correct order.

You are a marketing professional who is conducting training for a group of marketing trainees.

You are training on marketing forms and explaining the type of forms in Dynamics 365 Marketing.

Which form type applies to each data collection purpose? To answer, drag the appropriate form type to the correct data collection purpose. Each form type may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.

You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.

Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Your company's annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference's financial information at an upcoming monthly management meeting.

You need to determine the financial details to use when presenting the overall data.

Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point.

Your company is expanding its service offering to people who live in Europe.

You must configure your marketing system for compliance with European privacy requirements.

Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Various departments in your company work with leads that all contain different information.

You need to explain to these departments the various scenanos that can create leads automatically or manually.

Which scenarios will or will not create a lead? To answer, drag the appropriate lead creation statement to the correct scenario Each lead creation statement may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point.

Your company wants to use the email functionality in Dynamics 365 Customer Insights - Journeys.

You need to send out a marketing email to a published customer segment, but you do not want to create a complete journey.

In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

You are creating a customer journey that sends an email newsletter to a subscription list advertising a limited time offer.

The customer journey start and end dates are May 24 through May 29. The customer journey is configured to send the email, wait one (1) week, then send a follow-up email reminding customers to take advantage of the offer in the newsletter.

Which error should you expect to see in the customer journey designer?

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.

How should you define who receives this Customer Journey?

You are pan of the marketing department at AdventureWorks Cycles and recently started using Dynamics 365 Customer Insights - Journeys.

You want to know the results of the different marketing activities run across the organization. Specifically, the statistics, analytics, and key performance indicators (KPIs) based on your marketing results.

On which three entities can you find this information? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

You are creating a customer survey and you want to get good responses.

You need to analyze the responses to provide actions to best suit your organization.

Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

You need to allow users to create an event.

What should you do?

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

You are building the journey for national ambassadors at the event in Buenos Aires

What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.

To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Based on ProseWare’s licenses and subscriptions, which two items are within allowed limits? Each answer represents a complete solution.

Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.

To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

You need to create a customer journey that meets these requirements:

1. Send an email to at customers in Sweden regarding an upcoming course demo.

2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.

Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?