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Salesforce Data-Cloud-Consultant Dumps

Salesforce Certified Data Cloud Consultant (SP25) Questions and Answers

Question 1

A Data Cloud customer wants to adjust their identity resolution rules to increase their

accuracy of matches. Rather than matching on email address, they want to review a rule that joins

their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.

Which two steps should the consultant take to address this new use case?

Choose 2 answers

Options:

A.

Map the primary key from the two systems to Party Identification, using CRM ID as theidentification name for both.

B.

Map the primary key from the two systems to party identification, using CRM ID as theidentification name for individualscoming from the CRM, and Marketing ID as the identification name for individuals coming from themarketing platform.

C.

Create a custom matching rule for an exact match on the Individual ID attribute.

D.

Create a matching rule based on party identification that matches on CRM ID as the partyidentification name.

Question 2

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

Options:

A.

Engagement

B.

Product

C.

Party

D.

Sales Order

Question 3

A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.

How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attribute for product color in one container and the attribute for product type in another container.

B.

Place an attribute for the "black" calculated insight to dynamically apply

C.

Place the attributes for product and product type as direct attributes.

D.

Place the attributes for product color and product type in a single container.

Question 4

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.

Which statement is true in this situation?

Options:

A.

The target field will throw an error and store null values.

B.

The target field will be able to hold both types of values.

C.

The target field will only hold the time part and ignore the date part.

D.

The target field will only hold the date part and ignore the time part.

Question 5

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Options:

A.

Engagement

B.

Membership

C.

Party

D.

Global Account

Question 6

Which tool allows users to visualize and analyze unified customer data in Data Cloud?

Options:

A.

Salesforce CLI

B.

Heroku

C.

Tableau

D.

Einstein Analytics

Question 7

A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.

For activation membership, which object should the consultant choose?

Options:

A.

Data Model Object

B.

Data Activation Object

C.

Data Segmentation Object

D.

Data Lake Object

Question 8

A retail customer wants to bring customer data from different sources

and wants to take advantage of identity resolution so that it can be

used in segmentation.

On which entity should this be segmented for activation membership?

Options:

A.

Subscriber

B.

Unified Individual

C.

Unified Contact

D.

Individual

Question 9

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

Options:

A.

Is Today

B.

Is Birthday

C.

Is Between

D.

Is Anniversary Of

Question 10

A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.

What should the consultant do to achieve this?

Options:

A.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Individual DMO to the bottom.

B.

Use the default reconciliation rules for Contact Point Address.

C.

Select the address details on the Contact Point Address. Change the reconciliation rules for the specific address attributes to Source Priority and move the Oder DMO to the top.

D.

Change the default reconciliation rules for Individual to Source Priority.

Question 11

What is a reason to create a formula when ingesting a data stream?

Options:

A.

To concatenate files so they are ingested in the correct sequence

B.

To add a unique external identifier to an existing ruleset

C.

To transform is date time field into a dale field for use in data mapping

D.

To remove duplicate rows of data from the data stream

Question 12

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy

Name and Normalized Email.

What should NTO do to ensure the best email address is activated?

Options:

A.

Include Contact Point Email object Is Active field as a match rule.

B.

Use the source priority order in activations to make sure a contact point from the desired sourceis delivered to the activation target.

C.

Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliationrule.

D.

Set the default reconciliation rule to Last Updated.

Question 13

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.

What should a consultant recommend for this business requirement?

Options:

A.

Calculated insight with a data action to a Marketing Cloud Engagement transactional email

B.

Rapid segment to a data action journey in Marketing Cloud Engagement

C.

Standard segment with activation into Marketing Cloud Engagement

D.

Streaming insight with a data action into a journey in Marketing Cloud Engagement

Question 14

What does it mean to build a trust-based, first-party data asset?

Options:

A.

To provide transparency and security for data gathered from individuals who provide consentfor its use and receive value in exchange

B.

To provide trusted, first-party data in the Data Cloud Marketplace that follows all complianceregulations

C.

To ensure opt-in consents are collected for all email marketing as required by law

D.

To obtain competitive data from reliable sources through interviews, surveys, and polls

Question 15

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

Options:

A.

The .txt file

B.

The json file

C.

The .csv file

D.

The .zip file

Question 16

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.

Which two use cases are considered a good fit for Data Cloud?

Choose 2 answers

Options:

A.

To ingest and unify data from various sources to reconcile customer identity

B.

To create and orchestrate cross-channel marketing messages

C.

To use harmonized data to more accurately understand the customer and business impact

D.

To eliminate the need for separate business intelligence and IT data management tools

Question 17

A customer is concerned that the consolidation rate displayed in the identity resolution is

quite low compared to their initial estimations.

Which configuration change should a consultant consider in order to increase the consolidation rate?

Options:

A.

Change reconciliation rules to Most Occurring.

B.

Increase the number of matching rules.

C.

Include additional attributes in the existing matching rules.

D.

Reduce the number of matching rules.

Question 18

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.

Which statement is true when ingesting phone numbers?

Options:

A.

Text value can be accepted for ingestion into = phone data type field.

B.

Data Cloud validates the format of the phone number at the time of Ingestion.

C.

The phone number field car only accept 10-digit values.

D.

The phone number field should be used as a primary key.

Question 19

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

Question 20

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.

Which two features should a consultant consider for this use case?

Choose 2 answers

Options:

A.

Data Action

B.

Profile API

C.

Lightning Web Components

D.

Query APL

Question 21

What is Data Cloud's primary value to customers?

Options:

A.

To provide a unified view of a customer and their related data

B.

To connect all systems with a golden record

C.

To create a single source of truth for all anonymous data

D.

To create personalized campaigns by listening, understanding, and acting on customer behavior

Question 22

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

Options:

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

Question 23

How does Data Cloud ensure data privacy and security?

Options:

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

Question 24

A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.

Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?

Options:

A.

Implement streaming data transformations.

B.

Implement batch data transformations.

C.

Transform data before ingesting into Data Cloud.

D.

Use Apex to transform and cleanse data.

Question 25

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains

a point balance for accrued hotel points and airline points within the same record. The client wants

to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

Options:

A.

Clone the data source object.

B.

Use batch transforms to create a second data lake object.

C.

Create a junction object in Salesforce CRM and modify the ingestion strategy.

D.

Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Question 26

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.

What should the consultant Implement when creating the segment?

Options:

A.

Use streaming insights for near real-time segmentation results.

B.

Use Einstein segmentation optimization to collect data from the last 24 hours.

C.

Use rapid segments with a publish interval of 1 hour.

D.

Use standard segment with a publish interval of 30 minutes.

Question 27

What should a user do to pause a segment activation with the intent of using that segment

again?

Options:

A.

Deactivate the segment.

B.

Delete the segment.

C.

Skip the activation.

D.

Stop the publish schedule.

Question 28

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.

The company creates a segment of customers that had at least one ride in the last 365 days.

Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

Options:

A.

Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.

B.

Create five calculated insights for the activation and add dimension filters.

C.

Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.

D.

Include related attributes in the activation for the last 365 days.

Question 29

Northern Trail Outfitters unifies individuals in its Data Cloud instance.

Which three features ca e consultant use to validate the data on a unified profile?

Choose 3 answers

Options:

A.

Identity Resolution

B.

Query APL

C.

Data Explorer

D.

Profile Explorer

E.

Data Actions

Question 30

A consultant wants to ensure that every segment managed by multiple brand teams

adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Options:

A.

Create, publish, and deploy a data kit.

B.

Create a reusable container block with common criteria.

C.

Create a nested segment.

D.

Create a segment and copy it for each brand.

Question 31

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.

What should the consultant highlight to address this company's business challenge?

Options:

A.

Data Bundles

B.

Calculated Insights

C.

Identity Resolution

D.

Identity Resolution

Question 32

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

Options:

A.

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.

Create the segment and then activate the segment to NTO's Salesforce CRM.

Question 33

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority forspecific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing themost recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as afirst or last name

Question 34

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

Options:

A.

Data Mapping

B.

Data Transformation

C.

Segment Setup

D.

Data Stream Setup

Question 35

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options:

A.

Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B.

Cities only containing 'San Jose' or 'san jose’

C.

Cities only containing 'San Jose' or 'San Jose'

D.

Cities only containing 'San José’ or 'san josé'

Question 36

Cloud Kicks received a Request to be Forgotten by a customer.

In which two ways should a consultant use Data Cloud to honor this request?

Choose 2 answers

Options:

A.

Delete the data from the incoming data stream and perform a full refresh.

B.

Add the Individual ID to a headerless file and use the delete from file functionality.

C.

Use Data Explorer to locate and manually remove the Individual.

D.

Use the Consent API to suppress processing and delete the Individual and related records fromsource data streams.

Question 37

Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.

What should a consultant do to accommodate this request?

Options:

A.

Use a calculated insight paired with a flow.

B.

Use streaming data transform with a flow.

C.

Use a streaming insight paired with a data action

D.

Use streaming data transform combined with a data action.

Question 38

Which permission setting should a consultant check if the custom Salesforce CRM object is

not available in New Data Stream configuration?

Options:

A.

Confirm the Create object permission is enabled in the Data Cloud org.

B.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

C.

Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D.

Confirm that the Modify Object permission is enabled in the Data Cloud org.

Question 39

A company wants to test its marketing campaigns with different target populations.

What should the consultant adjust in the Segment Canvas interface to get different populations?

Options:

A.

Direct attributes, related attributes, and population filters

B.

Segmentation filters, direct attributions, and data sources

C.

Direct attributes and related attributes

D.

Population filters and direct attributes

Question 40

A consultant has an activation that is set to publish every 12 hours, but has discovered that

updates to the data prior to activation are delayed by up to 24 hours.

Which two areas should a consultant review to troubleshoot this issue?

Choose 2 answers

Options:

A.

Review data transformations to ensure they're run after calculated insights.

B.

Review calculated insights to make sure they're run before segments are refreshed.

C.

Review segments to ensure they're refreshed after the data is ingested.

D.

Review calculated insights to make sure they're run after the segments are refreshed.

Question 41

Which consideration related to the way Data Cloud ingests CRM data is true?

Options:

A.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization,

B.

The CRM Connector's synchronization times can be customized to up to 15-minute intervals.

C.

Formula fields are refreshed at regular sync intervals and are updated at the next full refresh.

D.

The CRM Connector allows standard fields to stream into Data Cloud in real time.

Question 42

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

Options:

A.

Incremental

B.

Manual refresh

C.

Partial refresh

D.

Full refresh

Question 43

How should a Data Cloud consultant successfully apply consent during segmentation?

Options:

A.

Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B.

Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C.

Include the Unified Profile during segmentation for any applicable channels of engagement.

D.

Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Question 44

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

Options:

A.

Data Cloud

B.

External Activation Target

C.

Marketing Cloud Personalization

D.

Marketing Cloud

Question 45

A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.

Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.

Which identity resolution strategy should the consultant put in place?

Options:

A.

Configure a single match rule with a single connected contact point based on address.

B.

Use multiple contact points without individual attributes in the match rules.

C.

Use a more restrictive design approach to ensure the match rules perform as desired.

D.

Configure a single match rule based on a custom identifier.

Question 46

What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?

Choose 2 answers

Options:

A.

At least one measure

B.

At least one dimension

C.

At least two objects to Join

D.

A WHERE clause

Question 47

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new

line of business. The new business specializes in gourmet camping food. For business reasons as well

as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its data by brand?

Options:

A.

Data streams for each brand

B.

Data model objects for each brand

C.

Data spaces for each brand

D.

Data sources for each brand

Question 48

Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

Options:

A.

The underlying data lake object is used in activation.

B.

The underlying data lake object is used in a data transform.

C.

The underlying data lake object is mapped to a data model object.

D.

The underlying data lake object is used in segmentation.

Question 49

Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Transaction

C.

Sales Order

D.

Engagement

Question 50

What is the role of artificial intelligence (AI) in Data Cloud?

Options:

A.

Automating data validation

B.

Creating dynamic data-driven management dashboards

C.

Enhancing customer interactions through insights and predictions

D.

Generating email templates for use cases

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