Salesforce Certified Data Cloud Consultant (SP25) Questions and Answers
A Data Cloud customer wants to adjust their identity resolution rules to increase their
accuracy of matches. Rather than matching on email address, they want to review a rule that joins
their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers
Which data model subject area defines the revenue or quantity for an opportunity by
product family?
A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?
A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.
Which statement is true in this situation?
Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?
Which tool allows users to visualize and analyze unified customer data in Data Cloud?
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
For activation membership, which object should the consultant choose?
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?
What is a reason to create a formula when ingesting a data stream?
Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy
Name and Normalized Email.
What should NTO do to ensure the best email address is activated?
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.
What should a consultant recommend for this business requirement?
What does it mean to build a trust-based, first-party data asset?
A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.
In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A customer is concerned that the consolidation rate displayed in the identity resolution is
quite low compared to their initial estimations.
Which configuration change should a consultant consider in order to increase the consolidation rate?
The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers
What is Data Cloud's primary value to customers?
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
How does Data Cloud ensure data privacy and security?
A global fashion retailer operates online sales platforms across AMFR, FMFA, and APAC. the data formats for customer, order, and product Information vary by region, and compliance regulations require data to remain unchanged in the original data sources They also require a unified view of customer profiles for real-time personalization and analytics.
Given these requirement, which transformation approach should the company implement to standardise and cleanse incoming data streams?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible.
What should the consultant Implement when creating the segment?
What should a user do to pause a segment activation with the intent of using that segment
again?
A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.
The company creates a segment of customers that had at least one ride in the last 365 days.
Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?
Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which three features ca e consultant use to validate the data on a unified profile?
Choose 3 answers
A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.
How should the consultant provide this list to NTO?
What does the Source Sequence reconciliation rule do in identity resolution?
Where is value suggestion for attributes in segmentation enabled when creating the DMO?
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
Which permission setting should a consultant check if the custom Salesforce CRM object is
not available in New Data Stream configuration?
A company wants to test its marketing campaigns with different target populations.
What should the consultant adjust in the Segment Canvas interface to get different populations?
A consultant has an activation that is set to publish every 12 hours, but has discovered that
updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers
Which consideration related to the way Data Cloud ingests CRM data is true?
Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.
While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?
How should a Data Cloud consultant successfully apply consent during segmentation?
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers
Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new
line of business. The new business specializes in gourmet camping food. For business reasons as well
as security reasons, it's important to NTO to keep all Data Cloud data separated by brand.
Which capability best supports NTO's desire to separate its data by brand?
Which two dependencies prevent a data stream from being deleted?
Choose 2 answers
Which data stream category should be assigned to use the data for time-based operations in segmentation and calculated insights?
What is the role of artificial intelligence (AI) in Data Cloud?