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Salesforce Data-Cloud-Consultant Dumps

Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers

Question 1

Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer. Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?

Options:

A.

Use the Internal Organization match rule.

B.

Create an Exact Name and Email match rule.

C.

Implement the Exact Phone Number match rule.

D.

Configure a Party Identification match rule.

Question 2

An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?

Options:

A.

Salesforce Object Query Language (SOQL)

B.

JavaScript Object Notation (JSON)

C.

Apex Data Manipulation Language

D.

Structured Query Language (SQL)

Question 3

A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?

Options:

A.

Calculated insights to join the Loyalty Program Tier to the Unified Individual prior to segmentation

B.

Contact point priority to rank the Loyalty Program Tier above the standard Individual ID

C.

Activation membership to select the Loyalty Program Member DMO and its associated fields

D.

Data stream mappings to re-map the Loyalty Program Tier as a secondary key on the Individual object

Question 4

A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Options:

A.

Calculated Insight Object

B.

Data Model Object

C.

Party Identification Object

D.

Data Lake Object

Question 5

A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000. What is the most efficient way to build this?

Options:

A.

Create two separate segments and join them together in a Tableau dashboard for activation.

B.

Build a calculated insight that joins both conditions and use that as the only filter in a new segment.

C.

Use a nested segment for " Platinum Loyalty " and add a separate container for the minimum spend with an OR operator.

D.

Create a waterfall segment, prioritizing the " Platinum Loyalty " group first and the " High Spender " group second.

Question 6

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

Question 7

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

Question 8

A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

Options:

A.

Map the external data directly to the Unified Individual data model object (DMO).

B.

Establish a connection in the Data 360 Setup using the specific provider ' s credentials.

C.

Create a data stream using the Bulk API category using the specific provider ' s credentials.

D.

Run an identity resolution matching rule.

Question 9

How does Data 360 handle an individual ' s Right to Be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

Question 10

Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Options:

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Refresh Data Stream > Identity Resolution > Calculated Insight

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

Question 11

Which permission setting should a Data 360 Consultant check if a custom Salesforce CRM object is not available in New Data Stream configuration?

Options:

A.

Confirm the View All object permission is enabled in the source Salesforce CRM org.

B.

Confirm the Ingest object permission is enabled in the Salesforce CRM org.

C.

Confirm the Create object permission is enabled in the Data 360 org.

D.

Confirm the Modify object permission is enabled in the Data 360 org.

Question 12

Which statement about query federation in Data 360 is true?

Options:

A.

Query federation requires file-based data lakes such as Iceberg.

B.

Data 360 executes queries using its own compute engine, regardless of the external system.

C.

Query federation pushes SQL queries to the external system ' s compute layer.

D.

Query federation requires data to be first converted to parquet format.

Question 13

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

Question 14

A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?

Options:

A.

Streaming Transform

B.

Calculated Insight

C.

Batch Transform

D.

Secondary Index

Question 15

What is the primary functionality of Data 360?

Options:

A.

To help users build a heat map using their data

B.

To automatically generate sales forecasts based on historical email patterns

C.

To unify and harmonize data from multiple sources to create a complete customer profile

D.

To create a master data management (MDM) strategy

Question 16

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?

Options:

A.

Map both the billing ID and CRM ID to the Individual Primary Key field.

B.

Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.

C.

Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.

D.

Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.

Question 17

A customer requests that their personal data be deleted. Which action should the Data 360 Consultant take to accommodate this request in Data 360?

Options:

A.

Use Consent API to request deletion of the customer ' s information.

B.

Use a streaming API call to delete the customer ' s information from the data lake object.

C.

Use the Governance API call to delete the customer ' s information.

D.

Use Profile Explorer to delete the customer data from Data 360.

Question 18

A Data 360 Consultant is configuring a zero- copy architecture where an external Snowflake instance needs to access Data 360 data without the latency of traditional extract, transform, load (ETL) processes. Which capability should the consultant use to expose Data 360 objects to the external Snowflake environment?

Options:

A.

Data 360 Webhook Subscriptions

B.

Data 360 Data Shares

C.

Data 360 Data Bundles

D.

Data 360 S3 Direct Ingress

Question 19

How should a Data 360 Consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Options:

A.

Set preferred attribute names when configuring activation.

B.

Update attribute names in the data stream configuration.

C.

Use a formula field to update the field name in an activation.

D.

Update field names in the data model object.

Question 20

Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?

Options:

A.

Related List Enrichment

B.

Segment Activation

C.

Copy Field Enrichment

D.

Data Action

Question 21

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the Data 360 Consultant use to solution for this use case?

Options:

A.

Activation alert

B.

Flow

C.

Dashboard

D.

Report

Question 22

After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?

Options:

A.

Within the Audit Trail logs for security compliance

B.

As an attribute on a related data model object (DMO)

C.

In a temporary CSV file available in the Setup menu

D.

Directly within the source system (for example, Marketing Cloud or Sales Cloud) only

Question 23

A Data 360 Consultant wants to create a new segment in Data 360. What are the available options for segmentation criteria?

Options:

A.

Only direct attributes and calculated insights

B.

Direct attributes, related attributes, and calculated insights

C.

Direct attributes, related attributes, calculated insights, and streaming insights

D.

Only direct attributes and related attributes

Question 24

Northern Trail Outfitters has ingested customer profile data and related email engagement data from two separate marketing systems. Both systems use the same customer identifier. Which feature should a Data 360 Consultant implement to ensure that engagement records are accurately associated with the correct source profile and avoid misinterpretation of the related engagement data?

Options:

A.

Profile Unification Rules

B.

Identity Resolution Reconciliation Rules

C.

Identity Resolution Match Rules

D.

Fully Qualified Keys

Question 25

A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?

Options:

A.

Use the Salesforce CRM Connector.

B.

Use the Metadata API.

C.

Package as an AppExchange application.

D.

Create a data kit.

Question 26

A data architect is designing a solution to trigger a high-priority Service Recovery flow in a core Salesforce CRM org immediately after a negative sentiment event is ingested from a streaming web source. The architect needs to minimize latency to ensure the customer service team can respond " in the moment. " Which Data 360 capability should the architect use to achieve this near-instantaneous trigger?

Options:

A.

Manual activation to a Salesforce CRM target

B.

Real-time data actions via an automation event-triggered flow

C.

Calculated insights published via real-time segment refresh

D.

Standard data actions via scheduled batch transforms

Question 27

A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?

Options:

A.

The Data 360 Calculated Insights Builder

B.

The Data 360 Query Editor

C.

The Data 360 Metadata Search

D.

The Data 360 Data Explorer

Question 28

A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner. Which statement is true regarding data security in this environment?

Options:

A.

Both parties must move their data into a shared Amazon S3 bucket first.

B.

The data stays in its original location, and only the query results are shared.

C.

The provider must grant Modify All Data permissions to the consumer.

D.

PII is automatically decrypted for the consumer to ensure matching accuracy.

Question 29

A Data 360 Consultant has successfully ingested and mapped a custom schema for " Vehicle Insurance Policies " into a custom data model object (DMO) named Insurance_Policy__c. However, when a marketer attempts to create a new segment on the Individual object, the Insurance_Policy__c object is not accessible in Segment Builder.

What is the most likely reason for this behavior?

Options:

A.

The fields in the Insurance_Policy__c DMO have not had value suggestions enabled.

B.

There is no relationship defined between the Insurance_Policy__c DMO and the Individual DMO.

C.

The Insurance_Policy__c DMO was not enabled for segmentation.

D.

The relationship between the DMOs was configured as Many-to-One instead of One-to-Many.

Question 30

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum- tier customer visits their investment pages more than three times in a 24- hour period, CF wants to immediately send an email that offers a private consultation. What should a Data 360 Consultant recommend for this business requirement?

Options:

A.

Create a segment with standard publish to Marketing Cloud Engagement.

B.

Create a streaming insight with a data action to Marketing Cloud Engagement.

C.

Create a segment with rapid publish to Marketing Cloud Engagement.

D.

Create a calculated insight with a data action to Marketing Cloud Engagement.

Question 31

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to Be Forgotten. The Data 360 Consultant determines that Consent API will solve this business need. Which consideration should the consultant inform the customer about?

Options:

A.

Data Deletion requests are processed within 1 hour.

B.

Data Deletion requests submitted to Data 360 are passed to all connected Salesforce clouds.

C.

Data Deletion requests are submitted for Individual profiles.

D.

Data Deletion automatically happens for related records.

Question 32

A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?

Options:

A.

Data > Data Lake Object > Identity ResolutionandUnification > Segmentation > Activation

B.

Data > Data Lake Object > Map to Data Model Object > Activation

C.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Segmentation > Activation

D.

Data > Data Lake Object > Map to Data Model Object > Identity ResolutionandUnification > Activation

Question 33

What is a Data 360 use case for improving the patient experience in the Healthcare and Life Sciences sector?

Options:

A.

Activating a Unified Health Score to provide a holistic view of patient wellness and engagement

B.

Managing the payroll of visiting physicians via a custom mobile app

C.

Using data to predict the best location for which hospital the patient should visit

D.

Automating the retail checkout process in hospital gift shops

Question 34

A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?

Options:

A.

Configure cached acceleration to store and refresh external data for repeat queries.

B.

Use live query federation so every request hits the external compute engine directly.

C.

Implement file federation exclusively using Data 360 compute on storage.

D.

Ingest the external data into Salesforce Data 360 as a standard object.

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Total 114 questions