Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers
A global beverage company (data provider) and a sports media network (data consumer) are collaborating in a Data 360 clean room to identify high- value partnership opportunities. The parties decide to use the segment overlap use case template to determine how many of the beverage company ' s Premium Loyalty Members are also active subscribers of the sports network, without exposing raw personally identifiable information (PII). When configuring the segment overlap template, which requirement must be met to allow the results to be filtered by specific demographics like " Region " or " Age Group " in the final output?
A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?
A retail company has customer data scattered across CRM, ecommerce, and support platforms. Marketing and support teams struggle to get a complete picture of the customer because data is inconsistent and siloed. Which Salesforce Data 360 feature should the company implement first to solve this problem?
A data source does not have a field that can be designated as a primary key. What should the Data 360 Consultant do?
Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?
A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?
A Data 360 Consultant for Northern Trail Outfitters is observing Identity Resolution processing metrics. The consultant notices that the volume of source profiles processed in the most recent batch is less than the total volume of source profiles. What is the most likely mechanism that causes source profiles to be skipped during Identity Resolution processing?
A data architect is using Change Sets to move a new set of data configurations between two Salesforce Data 360 environments. The architect has created a data kit in the source org that includes several new data streams and identity resolution rules. Which component type should the architect select when adding these to the outbound change set to ensure the configuration is successfully transferred?
Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?
What does the Ignore Empty Value option do in Identity Resolution?
A Data 360 Consultant is configuring a zero- copy architecture where an external Snowflake instance needs to access Data 360 data without the latency of traditional extract, transform, load (ETL) processes. Which capability should the consultant use to expose Data 360 objects to the external Snowflake environment?
A Data 360 Consultant is explaining the behavior of Data 360 sandboxes to project stakeholders. The stakeholders want to know what happens to the data in a Data 360 sandbox during a standard version.
A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the Data 360 Consultant use to solution for this use case?
A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?
A Data 360 Consultant has a large historical dataset stored in Snowflake as parquet files in an object store. The consultant needs to run heavy analytics queries periodically, with high throughput but not necessarily real- time needs. Which Data 360 pattern is most appropriate?
Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?
A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?
What is a key requirement for a flow to be able to act on Data 360 data in near real time using a data action?
What is a Data 360 use case for improving the patient experience in the Healthcare and Life Sciences sector?
What is the minimum requirement needed when using the Visual Insights Builder to create a calculated insight?
A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?
Northern Trail Outfitters (NTO) wants to create a segment where a unique record is created in the published audience for every transaction a customer completes. If a customer makes three separate purchases, the resulting segment should contain three distinct entries for that customer to allow for transaction- specific messaging. All transactions are mapped to the Sales Order data model object (DMO), and NTO is using Identity Resolution to unify customers on the Unified Individual DMO. Which configuration should a Data 360 Consultant use to meet this requirement?
A customer service manager wants to implement generative AI in Salesforce to help agents answer customer inquiries. They are concerned that the AI might give generic or inaccurate responses if it doesn ' t have access to the company ' s internal knowledge and data. Which Salesforce Data 360 feature should help ensure the AI provides accurate, contextually relevant answers by using internal data?
A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner. Which statement is true regarding data security in this environment?
Northern Trail Outfitters wants to compute recency, frequency, monetary (RFM) scores on its unified individuals in order to use it in Marketing Cloud Engagement. What is the best way to achieve this goal?
An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?
A customer is interested in tracking their Average Time To Close for Service Cloud cases. They are looking for a flexible solution that provides near real- time reporting and allows different teams to review the data across the relevant dimensions for that team coming from Sales, Service, Marketing, and Commerce Clouds. Which solution meets the customer ' s needs?
A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?