Salesforce Certified Data 360 Consultant (Data-Con-101) Questions and Answers
Northern Trail Outfitters has customer data in three separate systems. Each system uses a different unique internal identifier for the same individual. However, all three systems consistently capture a common Loyalty Program ID for every customer. Which feature should a Data 360 Consultant use to link these records into a single Unified Profile based on this shared external ID?
An analyst needs to verify the data populated in a newly mapped data model object (DMO). They open the Query Editor within the Data 360 interface to perform a quick check of the records. What is the programming language the analyst must use to retrieve and view records from the DMO within this tool?
A Data 360 Consultant is configuring an activation for a segment created from the Unified Individual object to be sent to a Loyalty Cloud activation target. They would like to include the Loyalty Program Tier for personalization, but this field is stored in a separate Loyalty Program Member data model object (DMO) that was not used in the initial segment filters. Which feature should the consultant use during the activation setup to include this external identifier in the exported payload?
A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?
A solution architect needs to create a segment of " High Value Customers " . They define this as anyone who qualifies for the existing Platinum Loyalty segment OR anyone who has spent more than US$5,000. What is the most efficient way to build this?
A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?
A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?
A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?
How does Data 360 handle an individual ' s Right to Be Forgotten?
Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
Which permission setting should a Data 360 Consultant check if a custom Salesforce CRM object is not available in New Data Stream configuration?
Which statement about query federation in Data 360 is true?
Which statement is true related to batch ingestions from Salesforce CRM?
A marketer needs to segment customers based on their Lifetime Loyalty Points. This requires summing all point-based transactions from a historical ledger brought in from their data lake along with a Commerce Cloud data stream. Which tool should the marketer use?
What is the primary functionality of Data 360?
A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?
A customer requests that their personal data be deleted. Which action should the Data 360 Consultant take to accommodate this request in Data 360?
A Data 360 Consultant is configuring a zero- copy architecture where an external Snowflake instance needs to access Data 360 data without the latency of traditional extract, transform, load (ETL) processes. Which capability should the consultant use to expose Data 360 objects to the external Snowflake environment?
How should a Data 360 Consultant modify attribute names to match a naming convention in Cloud File Storage targets?
Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?
A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the Data 360 Consultant use to solution for this use case?
After a predictive model is activated in Data 360, where are the resulting scores or predictions typically stored for use in segmentation?
A Data 360 Consultant wants to create a new segment in Data 360. What are the available options for segmentation criteria?
Northern Trail Outfitters has ingested customer profile data and related email engagement data from two separate marketing systems. Both systems use the same customer identifier. Which feature should a Data 360 Consultant implement to ensure that engagement records are accurately associated with the correct source profile and avoid misinterpretation of the related engagement data?
A customer has two Data 360 orgs. A new configuration has been completed and tested for an Amazon S3 data stream and its mappings in one of the Data 360 orgs. What is recommended to package and promote this configuration to the customer ' s second org?
A data architect is designing a solution to trigger a high-priority Service Recovery flow in a core Salesforce CRM org immediately after a negative sentiment event is ingested from a streaming web source. The architect needs to minimize latency to ensure the customer service team can respond " in the moment. " Which Data 360 capability should the architect use to achieve this near-instantaneous trigger?
A Data 360 Consultant at a global travel company has completed the mapping of several data lake objects (DLOs) to the data model objects (DMOs) for a new loyalty program. Before building segments, the consultant needs to verify that the join keys between the Unified Individual and the custom Loyalty Ledger DMO are returning the expected results. Which tool should the consultant use to execute a manual SQL query to preview these results?
A Data 360 Consultant wants to use Data 360 Clean Rooms to collaborate with a partner. Which statement is true regarding data security in this environment?
A Data 360 Consultant has successfully ingested and mapped a custom schema for " Vehicle Insurance Policies " into a custom data model object (DMO) named Insurance_Policy__c. However, when a marketer attempts to create a new segment on the Individual object, the Insurance_Policy__c object is not accessible in Segment Builder.
What is the most likely reason for this behavior?
Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum- tier customer visits their investment pages more than three times in a 24- hour period, CF wants to immediately send an email that offers a private consultation. What should a Data 360 Consultant recommend for this business requirement?
During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to Be Forgotten. The Data 360 Consultant determines that Consent API will solve this business need. Which consideration should the consultant inform the customer about?
A Data 360 Consultant wants to activate a segment on the Unified Individual object. Which steps are required from ingestion to activation?
What is a Data 360 use case for improving the patient experience in the Healthcare and Life Sciences sector?
A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?