Salesforce Marketing Cloud Account Engagement Specialist (SP24) Questions and Answers
An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
What are 2 ways to define a user's role?
A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.
Which metric is not supported?
What is Lead Qualification? (select two)
A marketer has 4,000 total prospects in their account:
• 3,000 of which are opted in
• 500 of which are opted out
• 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
How can a visitor convert to a prospect?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
Which two actions occur when an automation rule is deleted?
Choose 2 answers
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
An Administrator wants to have a thank you email sent after the form on the “Request a Demo” landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers
Does an automation rule ever match a prospect more than once?
A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.
Which two Marketing Cloud Account Engagement form actions would accomplish this?
Choose 2 answers
A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.
Which prospects will process through the new step once the program is started again?
A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?
False
19. Which of these are default user roles?
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
What list email or email template report deliverability metric could indicate an unverified sending domain?
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
Which two actions can be used to change a prospect’s Marketing Cloud Account Engagement campaign? (Choose two answers.)
What information can you access on the Prospect List?
Form or Form Handler? I need data de-duplication in the CRM.
If a form is added to a landing page, where will the submissions be reported?
How can you set a prospect's first touch campaign?
The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?
Form or Form Handler? I need total control over my form's appearance.
What is the difference between an email template and an email content record in the enhance email experience?
The baseline grade will show on the prospect profile at all times.
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?
Arrange the steps to Access a Prospect Record:
What does a marketing user have access to in Marketing Cloud Account Engagement?
Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?
Choose 3 answers
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
What does the Data.com connector allow you to do?
What is the baseline grade assigned to a prospect?
What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?
Which three actions can be taken in an engagement studio program?
Choose 3 answers
A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?
What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?
Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?
A marketing user has created an email content record using the enhanced Pardot email experience.
How can they send this email in an engagement program?
A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.
Which two Account Engagement form settings would accomplish this?
Choose 2 answers
A user wants to increase a prospect's score an additional five points every time a specific form is completed. The score increase should occur upon form submission.
What automation tool should be used to accomplish this?
Which list email report metric represents the total number of emails minus hard and soft bounces?
Why should you set a form to Always Display?
What information cannot be displayed as a graph (line or bar) on the dashboard?
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
Which two Salesforce features allow a view of a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
Form or Form Handler? I want to use progressive profiling to personalize my form.
After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program’s suppression lists.
What will happen if the prospect is removed from the suppression list?
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Which three activities would make a prospect active?
Choose 3 answers
What is a behavior of conditional completion actions?
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
Form or Form Handler? I want to use progressive profiling to personalize my form.
A user is creating an automation rule and isn't certain that they have the correct criteria in use.
What Is the best way for the user to test that the criteria only matches the intended prospects?
Which two events allow for a prospect’s Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company’s product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
A user needs to be able to import and export lists. What user role do you give them?
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud
Account Engagement prospect field?
Choose 2 answers
By default, which two objects does Pardot write to in Salesforce?
Choose 2 answers
Administrators can reset passwords for users
Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)
What is a good bounce rate?
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
Form or Form Handler? I need to be able to edit and change my form directly.
A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?
What type of fields are not supported by the Marketing Cloud Account Engagement sync?
What are two benefits of the engagement studio tasting experience?
Choose 2 answers
Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?
What would make the Salesforce connector become unverified?
You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?
What are the key technical items required to set up during implementation?
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers