Marketing Cloud Personalization Accredited Professional Exam (SP24) Questions and Answers
What are two ways to populate the interaction studio catalog? [check]
In which two locations in the page Type definition can a developer pass in attributes?
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
A brand is testing three campaigns, each one with a control experience. Which segment type
can the brand setup to make sure the same group always gets the control experience?
What is the maximum number of user attributes you can setup per dataset?
Which data feed integrates external system data into a user's profile leveraging identity attributes?
What are the two competitive advantages of interaction studio? [check]
What are two ways to populate the Marketing Cloud Personalization catalog?
Which three components of a server side campaign can be defined by a business user?
Where can a developer access pre-built Global Templates?
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
What are the components of an Marketing Cloud Personalization web campaign?
What qualifies a web visitor to see any experience of a web campaign?
Which two components does a user need to configure in IS to display Einstein product
recommendation vis IS connection for sales and service cloud?
What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?
Which user attribute data types are supported in the identity system?
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
What is the best practice naming convention for attributes?
What is the unified customer profile?
Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?
What can you learn from segment compare on the segment detail tab?
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?
In which two locations in the pageType definition can a developer pass in attributes?
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
Which data feed integrates external system data into a user’s profile levargaing identity attributes?
Which three components of a recipe are optional when configuring a new algorithm?
What are three areas a business user can apply custom catalog dimensions?
What are two types that real time interaction management helps marketers to personalize the customer
What is the rule criteria that you can use in the segment creation process?
If you want to compare the completion of two objectives based on a filter, what report would you use?
Which two items can be included in the total engagement score calculation?
