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Salesforce Plat-UX-102 Dumps

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Total 175 questions

Salesforce Certified Platform Strategy Designer Questions and Answers

Question 1

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker. Which additional topics should CK consider before framing the design challenge as a How Might We question?

Options:

A.

Shareholder priorities and design team capabilities

B.

Potential market size and supply chain costs

C.

Business drivers and signals of success

Question 2

A design team is working on the challenge: ' How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives? ' Which bot metrics should the strategy designer suggest to assess the impact of their work?

Options:

A.

Total conversations

B.

Customer satisfaction rate

C.

Human takeover rate

Question 3

A strategy designer leads a new UX project and needs to align with stakeholders who have varying degrees of interest and influence on the project. The designer wants to understand each stakeholder ' s potential negative and positive impacts on the project. Which tactic should be used?

Options:

A.

Stakeholder Analysis

B.

Stakeholder Focus Group

C.

Stakeholder KPIs

Question 4

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Align UX research goals with stakeholders ' goals.

C.

Create high-fidelity prototypes to gain design buy-in.

Question 5

In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant. Which tool should the team use to justify the strategy?

Options:

A.

Prioritization matrix

B.

Business model canvas

C.

Criteria scorecard

Question 6

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

Question 7

Cloud Kicks (CK) is a company of operational excellence. However, CK has a hard time bringing innovative ideas to market, because investing in unproven tactics seems risky to its leaders who are used to making decisions based on metrics. Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.

Conduct a competitive analysis of other products in the same market as the product vision.

B.

Run qualitative user research on the product vision and share key feedback with stakeholders.

C.

Identify the biggest questions about the product vision and collect data on prototypes.

Question 8

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long- term growth potential?

Options:

A.

Annual app downloads

B.

App sales over time

C.

Customer retention rate

Question 9

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.

Create teambuilding events with stakeholders to build trust.

B.

Orient around outcomes that matter to stakeholders.

C.

Invite stakeholders as optional to all design team reviews.

Question 10

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

Question 11

A project team at Cloud Kicks framed this design challenge: " How might we help our customers amidst supply chain interruptions? " What information is missing that belongs in all well-written challenge statements?

Options:

A.

The persona being designed for

B.

The desired outcome

C.

The hypothesis for the solution

Question 12

A strategy designer creates a bridge from the project vision to product development through prioritization. Which factor should be considered to minimize cost and maximize value?

Options:

A.

Effort

B.

Velocity

C.

Usability

Question 13

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities. Which question should the team use to prioritize insights?

Options:

A.

How will this improve the customer experience?

B.

What will bring in the most revenue?

C.

Is our technology capable of supporting this need?

Question 14

Cloud Kicks has a complex manufacturing process that allows several factories to contribute to the production of a custom footwear order. The design team is asked to make a new, more efficient process to reduce the time between order placement and delivery to customers. Which approach should the team use?

Options:

A.

Business process modeling

B.

Jobs to Be Done framework

C.

Customer journey mapping

Question 15

A large professional services organization is starting to re-design its intranet platform. In the early stages of the project, the strategy designer plans on bringing a low-fidelity prototype to a co-creation session. What should the designer aim to achieve with the prototype?

Options:

A.

Assess the feasibility for all features from participants.

B.

Help participants articulate their needs, motivations, and expectations.

C.

Get validation from participants on the features and content.

Question 16

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

B.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

C.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

Question 17

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?

Options:

A.

Gather a team to ideate and craft concepts that stretch the company ' s current capabilities

B.

Recruit target users to test price points at which they would be willing to purchase the app.

C.

Meet with developers to estimate the effort required to deliver the proposed experience.

Question 18

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Journey Mapping

B.

Service Mapping

C.

Ecosystem Mapping

Question 19

As part of Cloud Kicks ' new self-service strategy, researchers want to collect personally identifiable information to share in an aggregate format. Which considerations should a strategy designer share?

Options:

A.

Applicable privacy acts

B.

Cookie consent requirements

C.

Globally-accepted privacy act

Question 20

A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?

Options:

A.

Journey mapping

B.

Prototyping

C.

Ideation

Question 21

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service tools? Which metric should define a successful transformation outcome?

Options:

A.

Increased human takeover rate

B.

Decreased length of support calls

C.

Increased goal completion rate

Question 22

During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy. Which question should the strategy designer focus on next to ensure success?

Options:

A.

What are the team ' s technical capabilities to deliver on the solution?

B.

What user experience success metrics should be included in the product?

C.

What are the assumptions about market conditions that would have to be true?

Question 23

A start up company that develops machine learning based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are tactics intended to solve a problem.

B.

Both are solution-free statements.

C.

Both explain the scope of the possible solution.

Question 24

A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don ' t share a common understanding of customer pain points. What should the strategy designer create to align stakeholders on the most important customer issues?

Options:

A.

Data dashboard

B.

Journey map

C.

Service blueprint

Question 25

A strategy designer at Cloud Kicks is working on a strategic vision for a new movement tracking app that integrates with their footwear. Which approach should validate the market for this concept?

Options:

A.

Meet with developers to estimate the effort required to deliver the proposed experience.

B.

Gather an innovative team to generate ideas and craft proposals that stretch the company ' s current capabilities.

C.

Recruit target users to test price points at which they would be willing to purchase the app.

Question 26

A Salesforce Architect is asked to engage and help facilitate a journey mapping workshop with a strategy designer. The architect is unsure how it will help in the creation of deliverables they are required to produce. What value should the architect get by engaging in this workshop?

Options:

A.

A journey map will allow the developers to start building.

B.

A journey mapping exercise will provide all of their technical requirements.

C.

A journey map allows for the creation of a solution architecture diagram.

Question 27

Cloud Kicks (CK) has noticed that users struggle to find the information they are looking for via the company ' s website navigation menu. CK ' s strategy designer asks the design team to revise the menu by co-designing it with end users. Which technique should be used to do this?

Options:

A.

Heuristic review

B.

Card sorting

C.

Consequence scanning

Question 28

A strategy designer is working with a team to assess and prioritize potential opportunities for an upcoming product release using the Design Thinking methodology. Which next step should the designer recommend to assist with prioritization?

Options:

A.

Survey users and prioritize building their most desired features.

B.

Test for desirability and refine ideas based on feasibility.

C.

Analyze the feature feasibility and let technology drive future designs.

Question 29

The brand team has spotted some customers sharing their personalized Cloud Kicks footwear on social networks. The strategy designer wants to invite these customers to a co-creation workshop for a new loyalty program being developed. What is a direct outcome of co-creating with customers?

Options:

A.

Increased sales of custom footwear

B.

Increased adoption of the loyalty program

C.

Increased speed of the design process

Question 30

Cloud Kicks is excited about a new customer self-service initiative. Within the stakeholder team, a support manager has shared features they want to recreate from their previous system; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?

Options:

A.

Map features between the two systems and let stakeholders prioritize.

B.

Revisit customer research to inform internal prioritization.

C.

Advise executive leadership to make the decision about priorities.

Question 31

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

Question 32

Cloud Kicks is excited about a new customer self service initiative. Within the stakeholder team, a support manager has shared features they want to recreate from their previous system; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?

Options:

A.

Advise executive leadership to make the decision about priorities.

B.

Revisit customer research to inform internal prioritization.

C.

Map features between the two systems and let stakeholders prioritize.

Question 33

A cross-disciplinary team is starting a new design initiative for Cloud Kicks, and the strategy designer is leading the effort. What is one way to increase the team ' s psychological safety to encourage productive collaboration?

Options:

A.

Ask everyone to introduce themselves via title and greatest success.

B.

Ask everyone their expected level of project involvement.

C.

Ask everyone to share a personal experience.

Question 34

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

Question 35

Cloud Kicks feels confident about its vision for a new loyalty program and has received approval from leadership to begin development. What is needed from the strategy designer to inform a roadmap from MVP to mature offering?

Options:

A.

Phases of feature development

B.

Effort sizing and user story points

C.

Instrumentation and POC prototypes

Question 36

Cloud Kicks ' sales team is reporting an increased rate of churn. The support team is frequently bombarded with customer requests for a less complicated user experience. The development team sees the inherent risk in changing a mature product. What should a strategy designer recommend to help create alignment between these teams?

Options:

A.

Create a prioritized product roadmap to ensure future releases address known challenges.

B.

Share stories from customer research to create a common understanding of challenges.

C.

Define acceptance criteria and plan user acceptance testing to validate intended outcomes.

Question 37

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

Options:

A.

Share research insights to build a deeper understanding and urgency around the problems to solve.

B.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.

Question 38

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

Question 39

A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. Which tool should they use to explore the collaboration, structure, and processes that will be required?

Options:

A.

Service blueprint

B.

Journey map

C.

Empathy map

Question 40

Cloud Kicks ' customers have publicly challenged the company to use its market leading position as an ethical force for good in social change. What is one way the company can embed ethical use principles into its day-to-day work?

Options:

A.

Quantitative Research

B.

Consequence Scanning

C.

Journey Mapping

Question 41

A project team led by a strategy designer has just facilitated 3 weeks of user research. What should they do to identify key insights?

Options:

A.

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.

Ask each team member to create insights based on their expertise and support with collected quotes.

C.

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Question 42

A project team at Cloud Kicks is under pressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research. What should the team look to study?

Options:

A.

A creative setting outside of their office that provides more inspiration and activity

B.

An organization outside of their industry that has solved unique but similar problems

C.

A complex system that their customers have experienced navigating successfully

Question 43

A strategy designer at Cloud Kicks leads a development team whose stakeholders are notorious for misunderstanding and undervaluing research-driven UX design. Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.

Strictly align to stakeholders ' business requirements.

B.

Create high-fidelity prototypes to gain design buy-in.

C.

Align UX research goals with stakeholders ' goals.

Question 44

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product. What should the strategy designer do to gain alignment?

Options:

A.

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision.

B.

Share research insights to build a deeper understanding and urgency around the problems to solve.

C.

Add the stakeholders ' ideas and agree to pursue both; it is more important to keep the peace on the team.

Question 45

A strategy designer is facilitating a prioritization workshop, and there are strong differing opinions about the right solutions to the challenge. What should the designer do?

Options:

A.

Take a vote among people in the room and pursue the winning opinion.

B.

Work through the conflict in the workshop to reach a shared perspective.

C.

Pause the conversation and work through the conflict in a private setting.

Question 46

Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture. When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?

Options:

A.

Would customers recommend this to a friend?

B.

What are customers willing to pay?

C.

How would customers improve the experience?

Question 47

A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design. What should be their approach in terms of bringing skills and talent?

Options:

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving capabilities

Question 48

During requirements discovery for a new mobile app for Cloud Kicks, different business units are proposing conflicting requirements for some of the key use cases. Which methodology should be used to resolve conflicts and promote consensus?

Options:

A.

Journey Mapping

B.

SWOT Analysis

C.

Prioritization Matrix

Question 49

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.

Orient around outcomes that matter to stakeholders.

B.

Invite stakeholders as optional to all design team reviews.

C.

Create teambuilding events with stakeholders to build trust.

Question 50

Cloud Kicks (CK) is going through a digital transformation exercise around its customer support capabilities. CK ' s strategy designer suggests to include Omni-Channel as a part of the company ' s transformation discovery. Which channel is included in Salesforce Omni-Channel capabilities?

Options:

A.

Messaging

B.

Self-Service

C.

Onsite Visit

Question 51

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

Question 52

A financial technology company develops an app for wealth management firms and receives initial success upon launch. Which metric should be used to measure the longevity of the product and long-term growth potential?

Options:

A.

Annual app downloads

B.

Customer retention rate

C.

App sales over time

Page: 1 / 18
Total 175 questions