SAFe Agile Product Manager (APM 5.1) Questions and Answers
The business wants to avoid losing Customers. A new Feature to address that could be placed in which category?
Options:
New business
Up-sell
Operational efficiency
Retainment
Answer:
DExplanation:
Retainment is the category of a new feature that aims to keep existing customers loyal and satisfied with the product or service, and prevent them from switching to competitors or alternatives. Retainment features can include loyalty programs, referral incentives, customer feedback mechanisms, personalized offers, and improved customer service. Retainment features can help the business reduce customer churn, increase customer lifetime value, and enhance customer advocacy.
References:
- Feature Categories: This article from the Scaled Agile Framework explains the concept and purpose of feature categories, and how they can help product teams prioritize and communicate the value of features. It also describes the four main feature categories: new business, up-sell, operational efficiency, and retainment.
- How to Stop Losing Customers: 6 Proven Ways | Pressfarm: This article from Pressfarm provides some practical tips and examples of how to stop losing customers and increase customer retention, such as staying connected, offering excellent customer experience, and providing value-added services.
Which key job function differentiates a Product Manager from a Product Owner (PO)?
Options:
Focusing on the short-term Vision
Accepting Stories
Reviewing legal agreements
Prioritizing the backlog
Answer:
DExplanation:
One of the key job functions that differentiates a Product Manager from a Product Owner (PO) in SAFe® is prioritizing the backlog. A Product Manager is responsible for defining and prioritizing the features and capabilities that deliver value to the customers and the business. A Product Manager owns and maintains the Program Backlog, which is the single source of truth for the work that needs to be done by the Agile Release Train (ART). A Product Owner, on the other hand, is responsible for defining and accepting the user stories that implement the features and capabilities. A Product Owner owns and maintains the Team Backlog, which is the subset of the Program Backlog that the Agile Team works on. A Product Owner collaborates with the Product Manager to align the Team Backlog with the Program Backlog and the Vision.
References:
- Product and Solution Management - Scaled Agile Framework
- Product Owner (PO) Sync - Scaled Agile Framework
- SAFe Product Manager vs Product Owner - Striking Differences - KnowledgeHut
What research technique is used to develop personas?
Options:
Storyboard
Solution Content
Journey Map
Product Vision
Answer:
CExplanation:
A journey map is a research technique that is used to develop personas. A journey map is a visual representation of the steps, interactions, and emotions of a user as they go through a process or a service. A journey map can help develop personas by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. A journey map can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal.
References:
- Journey Maps - Scaled Agile Framework
- Journey Mapping 101 | Nielsen Norman Group
- Journey Mapping: The Ultimate Guide | Miro
- Journey Mapping: How to Create One and Why It’s Important
What is one key component of Cost of Delay (CoD)?
Options:
Time criticality
Sequencing
Job size
Duration
Answer:
AExplanation:
Time criticality is one key component of Cost of Delay (CoD), which is the money or value that will be lost by delaying or not doing a job for a specific time period relative to other jobs. Time criticality reflects the urgency or sensitivity of a job to time, and how its value changes over time. For example, a job that has a fixed deadline, a seasonal demand, or a high risk of obsolescence has a high time criticality, and its CoD increases rapidly as time passes. A job that has a stable demand, a low risk of competition, or a long-term benefit has a low time criticality, and its CoD increases slowly or remains constant over time.
References:
- WSJF: This article from the Scaled Agile Framework explains the concept and purpose of Weighted Shortest Job First (WSJF), which is a prioritization model that uses CoD and job duration to sequence jobs for maximum economic benefit. It also describes the four components of CoD: user or business value, time criticality, risk reduction and/or opportunity enablement, and job size.
- Cost of Delay - Scaled Agile Framework: This article from the Scaled Agile Framework defines CoD as the numerator in WSJF prioritization, and provides some examples of how to estimate CoD for different types of jobs.
What is one characteristic that is an essential part of market segmentation?
Options:
Exploring competition within the segment
Evaluating if segment members view the organization positively
Validating that the segment is valuable enough to be economically feasible
Determining if the organization already has strong sales within the segment
Answer:
CExplanation:
Market segmentation is the process of dividing a market into distinct groups of customers who have similar needs, preferences, or behaviors. Market segmentation helps enterprises identify and target the most valuable and profitable customer segments, design and deliver solutions that meet their needs, and optimize their marketing strategies and campaigns. However, market segmentation is not only based on quantitative factors, such as size, growth, and profitability, but also on qualitative factors, such as values, mission, and vision. A market segment should align with the enterprise’s values and mission, which reflect its purpose, identity, and culture. A market segment that aligns with the enterprise’s values and mission will help the enterprise achieve its strategic goals, create a positive brand image, and build trust and loyalty with customers.
One of the characteristics of effective market segmentation is that the segment should be valuable enough to be economically feasible. This means that the segment should have enough potential customers who are willing and able to pay for the products or services offered by the enterprise. The segment should also generate enough revenue and profit to cover the costs of marketing, production, and distribution. The segment should also have a positive impact on the enterprise’s return on investment (ROI) and net present value (NPV). A segment that is not valuable enough to be economically feasible will not be sustainable or profitable for the enterprise.
References:
- Customer Centricity - Scaled Agile Framework
- Advanced Topic - SAFe for Marketing - Scaled Agile Framework
- What is one consideration when evaluating the fit for a market segment?
- 5.4 Essential Factors in Effective Market Segmentation
Which horizon describes the desired state as stable solutions that deliver high value with minimal new investment?
Options:
Horizon 1
Horizon 0
Horizon 3
Horizon 2
Answer:
AExplanation:
The horizon model is a framework that helps organizations balance their investments across different time horizons and types of innovation. According to the Scaled Agile Framework, there are four horizons: Horizon 0, Horizon 1, Horizon 2, and Horizon 31. Horizon 1 describes the desired state as stable solutions that deliver high value with minimal new investment. These are the core products or services that generate most of the current revenue and profit, and have a loyal customer base. Horizon 1 solutions require continuous improvement and optimization, but not significant new investment or disruption. Horizon 1 can be further divided into two sub-horizons: Investing and Extracting2.
References:
- Horizon Planning: This article from the Scaled Agile Framework explains the concept and purpose of horizon planning, and describes the four horizons and their characteristics, challenges, and best practices.
- SAFe®’s investment horizon model — A synopsis: This article from Medium provides a summary of the SAFe investment horizon model, and illustrates how it can help organizations allocate their resources and manage their portfolio.
What is the most important planning question for primary research?
Options:
How many people will be asked?
What research medium will be used?
What will be asked?
Who will be asked?
Answer:
CExplanation:
The most important planning question for primary research is what will be asked, because this determines the type, quality, and relevance of the data that will be collected. The research question or hypothesis should be specific, narrow, and discoverable through primary research methods, and it should align with the research purpose and objectives. The research question or hypothesis guides the choice of the research medium, the sample size and selection, and the data analysis and interpretation.
References:
- What is Primary Research?: This article from Purdue OWL defines primary research and explains the steps and considerations involved in planning and conducting primary research.
- 10.3: Planning Your Primary Research Project: This article from Humanities LibreTexts provides some tips and examples on how to plan a primary research project, including defining the research question or hypothesis, choosing the research method, and designing the research instrument.
Design Thinking and the Continuous Delivery Pipeline (CDP) have which behavior in common?
Options:
Both focus on the need for Continuous Integration to confirm the Solution is desirable
Both use feedback from Customers to improve products
Both focus on continuous delivery of assets for Release on Demand
Both focus on Return on Investment (ROI) and net present Value Metrics
Answer:
BExplanation:
Design Thinking and the Continuous Delivery Pipeline (CDP) are both approaches that aim to deliver value to customers by understanding their needs, validating assumptions, and iterating on solutions. Design Thinking is a creative process that involves empathizing with customers, defining the problem, ideating possible solutions, prototyping, and testing. The CDP is a workflow that consists of four aspects: Continuous Exploration, Continuous Integration, Continuous Deployment, and Release on Demand. The CDP enables the delivery of small batches of new functionality, which are then released to fulfill market demand. Both Design Thinking and the CDP use feedback from customers to improve products, as feedback loops are essential for learning and adapting to changing needs and preferences.
References:
- Design Thinking - Scaled Agile Framework
- Continuous Delivery Pipeline - Scaled Agile Framework
- Introduction to Continuous Delivery in SAFe | CDP in … - PremierAgile
When calculating Weighted Shortest Job First (WSJF), what action should be taken?
Options:
Execute one column at a time in full, then move on to the next
Set your "ceiling" in Fibonacci and work down to the lowest-scoring item
Put each team in its own WSJF bucket
Perform individual sizing by role in isolation, then synchronize the scoring later
Answer:
BExplanation:
According to the SAFe® Agile Product Management APM (6.0) documents and learning resources, Weighted Shortest Job First (WSJF) is a prioritization model used to sequence work for maximum economic benefit. It is calculated by dividing the cost of delay by the job duration or size. To estimate the cost of delay, three factors are considered: user and business value, time criticality, and risk reduction or opportunity enablement. To estimate the job duration or size, a relative scale such as Fibonacci is used. The highest value in the Fibonacci scale is set as the “ceiling” and the lowest value is set as the “floor”. The items are then scored by comparing them to the ceiling and the floor, and assigning them the closest Fibonacci number. The WSJF score is then obtained by dividing the cost of delay score by the job duration or size score. The items with the highest WSJF score are prioritized first.
References:
- WSJF - Scaled Agile Framework
- Weighted Shortest Job First (WSJF) | Definition and Overview - ProductPlan
- Weighted Shortest Job First - Open Practice Library
Where are opportunities found in the strategic sweet spot?
Options:
Solution Intent
Competitors offerings
Product Vision
Customer needs
Answer:
DExplanation:
The strategic sweet spot of a company is where it meets customer’s needs in a way that rivals can’t, given the context in which it competes12. It is where the company’s capabilities match customer needs in a way that the competition can’t. Finding the strategic sweet spot is a key challenge of strategic thinking and a source of competitive advantage.
References:
- How to find your strategic sweet spot and why it matters
- The Strategic Sweet Spot - Harvard Business Review
What is the most important information to communicate in a product Vision?
Options:
How life/work will improve by using this Solution
Architecture requirements
The new technology platform requirements
The target release date
Answer:
AExplanation:
A product vision is a description of the future state of the product and what problems it tries to solve or what ambitions it tries to fulfill. The most important information to communicate in a product vision is how life/work will improve by using this solution. This information captures the value proposition and the benefit hypothesis of the product, which reflect the needs and expectations of the customers and the stakeholders. This information also inspires and motivates the people who work on the product, as well as the potential users of the product. This information sets the direction and the purpose of the product, and guides the development and delivery of the features and capabilities.
References:
- Vision - Scaled Agile Framework
- Solution Vision - Scaled Agile Framework
- Product Vision | Agile Product Management
Which type of product might face a chasm in its adoption?
Options:
Decommissioned product
Mature product
Innovative product
Growth product
Answer:
CExplanation:
The chasm is the gap in the technology adoption lifecycle between the early adopters and the early majority. The early adopters are enthusiasts who are open to trying new technologies, whereas the early majority is more pragmatic and cautious. The chasm occurs due to the differing expectations and requirements of these two groups. An innovative product is a product that introduces a new or significantly improved technology, functionality, or design that creates a new market or disrupts an existing one. An innovative product might face a chasm in its adoption, because it may not appeal to the mainstream customers who value reliability, compatibility, and convenience over novelty and differentiation. Therefore, an innovative product needs to cross the chasm by finding a niche market, establishing a clear value proposition, and creating a strong word-of-mouth.
References:
- Crossing the Chasm in the Technology Adoption Life Cycle: This article from Business to You explains the concept and purpose of the technology adoption lifecycle and the chasm, and how they can help marketers understand and target different customer segments.
- How to Cross the Chasm & Scale Your SaaS: This article from Userpilot provides a practical guide on how to cross the chasm and scale a SaaS product, with examples and tips on finding product-market fit, defining a beachhead market, and creating a whole product.
What criterion must be satisfied before a Feature can flow from the analysis state to the backlog state on an ART Kanban?
Options:
The Feature is integrated and deployed
The Feature is decomposed into Stories
Teams define the build and test Solution
The benefit hypothesis and acceptance criteria are defined
Answer:
DExplanation:
The benefit hypothesis and acceptance criteria are the criteria that must be satisfied before a Feature can flow from the analysis state to the backlog state on an ART Kanban. The benefit hypothesis and acceptance criteria are part of the definition of a Feature, which represents a solution functionality that delivers business value and fulfills a stakeholder need. The benefit hypothesis states the expected outcome and benefit of implementing the Feature, while the acceptance criteria define the conditions that must be met for the Feature to be accepted by the stakeholders. The benefit hypothesis and acceptance criteria help to clarify the scope, value, and quality of the Feature, and to guide the implementation and validation of the Feature.
References:
- Features and Capabilities - Scaled Agile Framework
- ART and Solution Train Backlogs - Scaled Agile Framework
- Which two criteria must be satisfied before a Feature flows from …
Feature estimates are aggregated back into the Epic estimate as part of which artifact?
Options:
Portfolio Roadmap
Lean business case
Customer journey map
Capabilities
Answer:
BExplanation:
Feature estimates are aggregated back into the Epic estimate as part of the lean business case. The lean business case is a lightweight and collaborative artifact that captures the rationale, assumptions, and financial projections for an Epic. The lean business case includes the Epic value statement, which consists of the value proposition, the benefit hypothesis, and the Epic estimate. The Epic estimate is the total effort required to implement the Epic, expressed in story points. The Epic estimate is derived from the sum of the Feature estimates, which are the effort required to implement each Feature that contributes to the Epic, also expressed in story points. The Feature estimates are aggregated back into the Epic estimate as part of the lean business case to provide a realistic and data-driven projection of the cost and duration of the Epic.
References:
- Lean Business Case - Scaled Agile Framework
- Epic - Scaled Agile Framework
- Feature estimates are aggregated back into the Epic estimate as part of …
What is a result of using personas and empathy maps together?
Options:
Improved product design
Ability to project the value of the market
A better understanding of supplier license agreements
Actionable research
Answer:
AExplanation:
Using personas and empathy maps together is a result of applying design thinking, which is a customer-centric development process that creates desirable products that are profitable and sustainable over their lifecycle. Personas are fictional characters that represent archetypal users of a product or service, while empathy maps are visual tools that capture the thoughts, feelings, behaviors, and needs of the users. Using personas and empathy maps together can help to improve product design by:
- Understanding the problem and the context from the user’s perspective
- Generating ideas and solutions that address the user’s pain points and goals
- Testing and validating the assumptions and hypotheses behind the product
- Aligning the stakeholders on the scope, value, and quality of the product
References:
- Design Thinking - Scaled Agile Framework
- Personas - Scaled Agile Framework
- Empathy Map vs Persona: What’s the Difference and Why You … - Userpilot
What does a successful minimum viable product (MVP) that has value in the market reveal about an Epic?
Options:
Development should continue
The Solution will be profitable
Development is complete
The Epic's state should be moved to MVP
Answer:
AExplanation:
A successful minimum viable product (MVP) that has value in the market reveals that the Epic hypothesis has been validated and that development should continue. An MVP is an early and minimal version of a new product or solution that is used to test the assumptions and hypotheses behind an Epic. An MVP provides the fastest and cheapest way tolearn from real customers and to measure the impact and value of the Epic. A successful MVP means that the Epic has proven its desirability, viability, feasibility, and sustainability, and that there is still more value to be delivered by implementing additional features and capabilities. Therefore, development should continue until the Epic is completed or the value hypothesis changes.
References:
- Epic - Scaled Agile Framework
- Minimum Viable Product (MVP) - Scaled Agile Framework
- Innovation Accounting in SAFe - Scaled Agile Framework
A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which Design Thinking tool will help in redesigning the work processes?
Options:
Buy a Feature
Journey maps
Buyer personas
Value proposition canvas
Answer:
BExplanation:
Journey maps are a design thinking tool that help visualize the steps, interactions, and emotions of a user as they go through a process or a service. Journey maps can help redesign work processes by identifying the pain points, opportunities, and gaps in the current state, and by generating ideas for improving the user experience and value proposition in the future state. Journey maps can also help communicate the user needs and expectations to the stakeholders and align them on a common vision and goal.
References:
- Journey Maps - Scaled Agile Framework
- Journey Mapping 101 | Nielsen Norman Group
- Journey Mapping: The Ultimate Guide | Miro
- Journey Mapping: How to Create One and Why It’s Important
The "chasm" can occur between visionaries and what segment of the target market?
Options:
Technology enthusiasts
Late adopters
Middle skeptics
Early majority
Answer:
DExplanation:
The chasm is the gap in the technology adoption lifecycle between the early adopters and the early majority. The early adopters are visionaries who are open to trying new technologies, whereas the early majority are pragmatists who are more cautious and skeptical. The chasm occurs due to the different expectations and requirements of these two groups. A product that appeals to the early adopters may not appeal to the early majority, who value reliability, compatibility, and convenience over novelty and differentiation. Therefore, a product needs to cross the chasm by finding a niche market, establishing a clear value proposition, and creating a strong word-of-mouth.
References:
- Crossing the Chasm & Scale Your SaaS: This article from Userpilot provides a practical guide on how to cross the chasm and scale a SaaS product, with examples and tips on finding product-market fit, defining a beachhead market, and creating a whole product.
- Crossing the Chasm in the Technology Adoption Life Cycle: This article from Business to You explains the concept and purpose of the technology adoption lifecycle and the chasm, and how they can help marketers understand and target different customer segments.